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49 Examples of Heritage Brand Marketing

From Cultural Style Revivals to Vintage Soda Pop Fashions

— August 12, 2014 — Art & Design
Many companies are returning to their roots for design inspiration and using heritage brand marketing to reestablish themselves into mainstream culture. A brand has really made a name for itself in contemporary culture when it can return to its own vintage packaging designs and nostalgic aesthetic for fresh and innovative ideas.

Big ticket brands like Pepsi, Coca-Cola, Hudson's Bay Company and Johnnie Walker are all examples of companies that are so recognizable world-wide that they can tap into its own nostalgia to find design innovation. Revamping aspect of the brand's iconic appearance are ways to infuse contemporary culture into the brand's timeless and well-established image. Vintage Coca-Cola glass bottles fused with designer couture and turning the Hudson's Bay Company traditional stripped logo into apparel are great examples of this.
5.9
Score
Popularity
Activity
Freshness
49
Bajan-Celebrating Rum Branding
Bajan-Celebrating Rum Branding
Mount Gay Rum Embraces a Bold Package Redesign
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48
Power Tool Rebranding
Power Tool Rebranding
The New Black+Decker Logo Includes a New Spelling and Modern Design
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47
Revived Beer Ads
Revived Beer Ads
Carlton Draught Revives a Vintage Beer Commercial from the 80s
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46
Collaborative Polo Shirts
Collaborative Polo Shirts
The J.Crew Lacoste Collection Uses Classic Version of the Alligator Logo
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45
Nautical Rum Bottles
Nautical Rum Bottles
SCREECH's Spiced Rum Bottles Help the Drink Voyage into New Territory
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44
Immersive Retail Beacons
Immersive Retail Beacons
Hudson’s Bay Company Introduces iBeacon at North American Locations
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43
Wacky Iconographic Bottles
Wacky Iconographic Bottles
The Bubbly Kofola Bottles Feature a Series of Bizarre Icons on Them
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42
Frozen Coke Containers
Frozen Coke Containers
The Coca-Cola Ice Bottle Makes for a Fascinating Alternative to Packaging
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41
Patriotic Premium Whiskeys
Patriotic Premium Whiskeys
The Crown Royal XO Pays Tribute to Canadian Heritage
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40
Vintage Candy Branding
Vintage Candy Branding
The New Leone's Candy Originals Branding Identity is Cute and Nostalgic
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39
Twisted Soda Bottles
Twisted Soda Bottles
A New Pepsi Bottle Design Brings a New Look to the Classic Beverage
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38
Tiny Soda Stands
Tiny Soda Stands
This Coca-Cola Publicity Stunt Promotes Mini Coke Cans With Itty Bitty Booths
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37
Blanket-Themed Shoes
Blanket-Themed Shoes
These Mens Converse are Inspired by the Classic Hudson's Bay Striped Blanket
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36
Patriotic Mail Makeovers
Patriotic Mail Makeovers
The United States Postal Service's New USPS Packages Are Modern
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35
Antique Cider Branding
Antique Cider Branding
Austin Eastciders's New Line of Vintage Apple Cider is Mouthwatering
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34
Luxurious Heritage Boutiques
Luxurious Heritage Boutiques
The New Versace Barcelona Store is Reflective of the Brand's Image
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33
Retail Patio Spaces
Retail Patio Spaces
Hudson's Bay Calgary is Leasing a Significant Portion to a New Restaurant
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32
Sustainable Repackaging Strategies
Sustainable Repackaging Strategies
The Hershey's Miniatures Rebrand Saves 2,000 Trees Per Year
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31
Classic Revival Colas
Classic Revival Colas
Selfridges Brings Back the Original 1886 Coca-Cola Bottle for Fans
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30
Vintage Soda Pop Fashions
Vintage Soda Pop Fashions
This Line of Coca-Cola Clothes is Filled with Bubbly Vintage Chic
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29
Blazing Whiskey Branding
Blazing Whiskey Branding
Johnnie Walker Packaging Has a Fiery Flavor to Reference Its Contents
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28
Couture Icon Cola Bottles
Couture Icon Cola Bottles
Karl Lagerfeld Diet Coke Bottles Add Fashionable Flair to Soft Drinks
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27
Soda Landlines
Soda Landlines
Coca-Cola Company Creates Single Line Phone in Disguise
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26
Classic Beverage-Inspired Stools
Classic Beverage-Inspired Stools
Bottle Cap Bar Stools Add a Personal Spin to Your Man Cave
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25
Rapper Cereal Mashup Blogs
Rapper Cereal Mashup Blogs
Rappers and Cereal Positions Rappers as Mascots
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24
Intricate Ethnic-Inspired Cola
Intricate Ethnic-Inspired Cola
The Brandbox Branding & Creative Agency Creates Breathtaking Coke
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23
Vintage Toy Packaging
Vintage Toy Packaging
Xinyi L Creates the Identity for Toys of the 60s
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22
Intrepid Whisky Packaging
Intrepid Whisky Packaging
The Johnnie Walker Explorers’ Club Collection Showcases Worldly Flavors
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21
Unofficial Rebranding Alternatives
Unofficial Rebranding Alternatives
Hershey's New Logo is Rethought Due to Unflattering Comparisons
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20
Cultural Style Revivals
Cultural Style Revivals
From Fur Trading to the Vancouver Olympics, Retro Canadian Fashion Rocks
<
19
Iconic Luggage Rebranding
Iconic Luggage Rebranding
The Louis Vuitton Iconoclasts Series Was Designed by Renowned Artists
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18
Crystallized Soda Bottles
Crystallized Soda Bottles
Johnny Rocket Diet Coke Sparkles with Swarovski Jewels
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17
Aquatic Couture Displays
Aquatic Couture Displays
This Hermes Window Display Boasts Water-Themed Imagery
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16
Fan-Branded Bottles
Fan-Branded Bottles
The Coca-Cola 'Share a Coke With a Mate' Campaign is Personalized Packaging
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15
Fan-Celebrating Footwear Ads
Fan-Celebrating Footwear Ads
The Converse Made by You Campaign Boasts Over 200 Portraits
<
14
Personalized Spread Packaging
Personalized Spread Packaging
At Selfridges You Can Get Your Name Written on Nutella Jars
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13
Bestselling Beverage Rebranding
Bestselling Beverage Rebranding
The Diet Coke New Packaging Revamps a 5-Year-Old Design
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12
Miniature Interactive Soda Bottles
Miniature Interactive Soda Bottles
The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
<
11
Retro Cola Coolers
Retro Cola Coolers
This Vintage Coke Cooler is Perfect for Nostalgic Soda Lovers
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10
Designer Diet Coke
Designer Diet Coke
Roberto Cavalli Bottles
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9
Couture Coke Bottles
Couture Coke Bottles
Manolo Blahnik Dresses Yet Another Coca-Cola Light Bottle
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8
Personalized Scotch Whiskey
Personalized Scotch Whiskey
The Engravable Johnnie Walker Bottle is Customized Booze With Cachet
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7
Cola Couture Canteens
Cola Couture Canteens
New Gianfranco Ferre Coca-Cola Bottles are Extravagantly Limited
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6
New Designer Window Displays
New Designer Window Displays
Selfridges' Bright Young Things Campaign Launches Again
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5
Exclusive Executive Alcohols
Exclusive Executive Alcohols
The Johnnie Walker Directors Blend is Only Available to the Esteemed
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4
Personal Fragrance Finder Shops
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
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3
Remixed Brewery Branding
Remixed Brewery Branding
The Heineken Future Bottle Remix Challenge Revamps the Iconic Beer
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2
Retro-Branded Designer Wear
Retro-Branded Designer Wear
The D&G Men's AW 2011 Collection is a Nostalgic Line
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1
Powerfully Iconic Ads
Powerfully Iconic Ads
These Eye-Catching Advertising Prints Have Lasted the Ages
<