Make gift-giving extra special with a personalized bottle of Scotch whisky such as the newly engravable Johnnie Walker Blue Label bottle. This limited-edition bottle would make a one-of-a-kind gift from the heart and is a definite promise of good times.
With beautiful packaging to go with it, the engravable Johnnie Walker Blue Label retails at $220 and is available in fine liquor stores nationwide.
Implications - The end of the credit crunch has resulted in a hyper-extravagant consumer boom, with extremely decadent products that consumers are quite literally buying into. Personalized scotch signifies luxury on top of luxury, providing consumers with unparalleled prestige that goes beyond a well-though out gift. Ultimately, consumers who have cash still want to flash it, meaning that there is an existing market for maniacally luxurious products.