Metamorphosis by Bonsoir Paris is a Hermes window display that transforms the luxury brand's Amsterdam location. Inspired by the city's most iconic element, its waterways, this retail display is as surreal as it is visually striking.
When conceiving the concept behind this Hermes window display, Bonsoir Paris designers Rémy Clémente and Morgan Maccari recreated the feeling of submerged and floating elements in the finished storefront.
Metamorphosis highlights the heritage and spirit of Hermes and puts the label's luxury goods on display. Bonsoir Paris experiments with still and mobile mechanisms to draw by-passers in and even invites them to snap a pic or two of the gorgeous retail installation.
Using abstract forms, the designers recreate flowing and aquatic motifs along with topographic elements that draw inspiration from nature.