These immersive retail displays range from scholastic store shelves to interactive whiskey kiosks that showcase branded advertisements in an engaging way. While the traditional supermarket display can lack originality, P & G's immersive retail displays reject tradition and aim to make a trip to the supermarket more experiential for shoppers.
Standouts include the brand's back to school fixture that highlights its best-selling self and home care range of goods. Another favorite includes Nivea's shower-inspired kiosk branding. In addition to introducing bathroom-inspired store displays, the skincare brands goes one step further with pop-up kiosks that transport consumers into a cozy home environment.
Other favorites include luxury vending machines -- displayed in Fendi's shop windows -- and artistic shop facades that are made from intricately cut and eco-friendly paper materials.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
