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This P & G POS Display Celebrates The Sunny Season

 - Sep 25, 2015
References: behance.net
This P & G POS display is conceived by Egyptian designer Amr Ali. The summer-ready fixture is inspired by the warm season and boasts tropical elements like beach umbrellas, volleyball nets and faux swimming pools.

Promoting P & G companies like Always feminine hygiene products, Pantene hair care and Pampers diapers, this retail display stimulates the senses and makes shoppers feel like they are at the beach. Designing multiple store fixtures, Amr Ali creates promotional shelving that highlights P & G's best-selling product range along with individual kiosk installations that are designed to showcase specific brands.

Designed to resemble beach huts and even playgrounds, these POS displays are anything but traditional and will result in a sensory experience for consumers.