The Adidas Climachill Innovation Lab is a completely immersive showroom and experiential retail space. Consumers are drawn the to showroom because of its psychedelic color scheme and lights that fully engulf the shop's front window and its vibrant interior.
This unique installation aims to promote Adidas Climachill athletic apparel line in a sensory way. In addition to its LED-lit accents, this space also features immersive video ads that highlight popular products and their specific performance features. This unique display allows consumers to visually experience the athletic apparel line while educating them about each product with the help of modern technology.
The ultimate goal for this retail space is to communicate with consumers through emotional visualization and experiential design. The showroom lets consumers see the unlimited maximum cooling process and feel the full permeability of Adidas' Climachill range and lets them share their shopping experience on various social media channels.