Traditional merchandising designs have evolved from merely providing shelf space to creating genuinely engaging moments with consumers. Seeking to inspire shoppers to imagine a product's best use in their own homes, interactive and educational retail displays provide an instance for brands to assert their heritage story and values at the point of purchase.
In addition to being tools for branded storytelling, creative merchandising designs also seek to illuminate themes central to a products marketing plan. One winning example of such a display is the globe-shaped Heineken pallet display by Moscow-based designer Evgeniya Amelina. Playing up Heineken's claim of being the "most international premium beer," the display reminds consumers of the sense of worldliness projected by the brand and the easily recognizable nature of the Heineken logo.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
