Traditional merchandising designs have evolved from merely providing shelf space to creating genuinely engaging moments with consumers. Seeking to inspire shoppers to imagine a product's best use in their own homes, interactive and educational retail displays provide an instance for brands to assert their heritage story and values at the point of purchase.
In addition to being tools for branded storytelling, creative merchandising designs also seek to illuminate themes central to a products marketing plan. One winning example of such a display is the globe-shaped Heineken pallet display by Moscow-based designer Evgeniya Amelina. Playing up Heineken's claim of being the "most international premium beer," the display reminds consumers of the sense of worldliness projected by the brand and the easily recognizable nature of the Heineken logo.
45 Anecdotal Merchandising Designs
More Stats +/-
Pop-Up Flower Shops
Parisian Boutique Concepts
Agricultural Alcohol Displays
Cola Cardboard Displays
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.