Johnnie Walker's Airport Drink Display Resembles a Full Glass

 - Sep 4, 2015
References: johnniewalker &
The Faction created a novel drink display for Johnnie Walker's whiskey bottles, making it seem as though the products are fit to be showcased in a museum. The Johnnie Walker Glorifier was designed for an airport duty-free shop and includes ample storage space for ample boxes and bottles to be displayed.

One of the neatest parts of the design is that when viewed from the side, the profile of the display case resembles a transparent glass that is full of a golden-colored whiskey.

The whiskey display case is a creative example of how simplistic designs for visual marketing structures can be, without needing to be extremely over-the-top in its form. As well as serving as a neat display cabinet, the design also works quite well as a way to explain the brand story and product without words.