Yoplait has created a bold yogurt display that focuses on ingredients the brand knows consumers are concerned with. Not only is the refrigerated stall fitted with Yoplait's logo, it features a huge replica of the package on top while strawberry signage hangs from the ceiling around it. Tastefully decorated, the yogurt display shows just how fresh and healthy this option truly is.
Of course, the strawberry signs also act as a beacon to the yogurt display. In perfect view from all aisles, people will be drawn to Yoplait like moths to a flame. It doesn't hurt that there is nothing more to the yogurt display than that. This ensures the product itself isn't overwhelmed and overlooked.