This stunning over-the-top perfume retail display was created by London-based designer Tommaso Nicolao to promote Viktor & Rolf Flowerbomb. The opulent nature of the overflowing display does a lot to establish the brand and its product range as a pinnacle of status and style, something most department store consumers are seeking.
It's no secret that every department store beauty brand is competing for the consumers attention. From diligent attendants offering samples to eye-catching kiosks, there's a lot going on when shopping in a high-end beauty department. This perfume retail display separates itself from the competition through the overwhelming use of black and gold floral imagery that accentuates the perfume's luxury status and high price point.