This stunning over-the-top perfume retail display was created by London-based designer Tommaso Nicolao to promote Viktor & Rolf Flowerbomb. The opulent nature of the overflowing display does a lot to establish the brand and its product range as a pinnacle of status and style, something most department store consumers are seeking.
It's no secret that every department store beauty brand is competing for the consumers attention. From diligent attendants offering samples to eye-catching kiosks, there's a lot going on when shopping in a high-end beauty department. This perfume retail display separates itself from the competition through the overwhelming use of black and gold floral imagery that accentuates the perfume's luxury status and high price point.
What's Driving This Trend
- Over-the-top Perfume Retail Displays
- Creating extravagant and visually stunning perfume retail displays can help establish brands as symbols of status and style.
- Opulent Black and Gold Imagery
- Utilizing black and gold floral imagery can accentuate the luxury status and high price point of perfumes, attracting high-end consumers.
- Competitive Beauty Department Strategies
- In the competitive beauty department landscape, brands are constantly searching for innovative ways to capture consumers' attention and differentiate themselves.
Who This Affects Most
- Perfume Retail
- The perfume retail industry can explore creative and extravagant display designs to enhance brand image and attract luxury-seeking consumers.
- Department Stores
- Department stores can benefit from incorporating visually stunning and opulent displays to create a unique shopping experience in their high-end beauty departments.
- Design and Marketing
- The design and marketing industry can help brands create disruptive and eye-catching retail displays that elevate their products' visibility and desirability.
