Argentinian designer Martin Beauchamp conceived this shower-inspired skincare merchandising for German brand Nivea. Promoting the company's range of in-shower lotions and body washes, this retail display and pop-up fixture concept is inspired by bathroom home decor.
In addition to creating a store fixture that resembles a shower -- equipped with a realistic curtain element and a silhouette of a woman -- this branding concept also includes two kiosks that can be used to promote Nivea's products both outdoors and in public spaces like shopping malls.
These kiosks include a life-sized shower installation that features a mirror and instructions for product use along with a second that mimics a more traditional bathroom -- the kiosk is accented with a tiled backdrop and bathtub set-up. Inspired by home decor, these retail displays leave a lasting impression on consumers who are buying self care products.
What Makes This Trend Stand Out
- Shower-trend Skincare Merchandising
- Home-themed skincare merchandising inspired by bathrooms, showers, and self-care products.
- Realistic Retail Displays with Home Decor Inspirations
- In-store displays with life-sized shower installations that mimic traditional bathrooms provide customers with immersive experiences.
- Interactive Kiosk Installations
- Product-focused kiosks in shopping centers offer customers a hands-on, tactile way to experiment with self-care items and learn about their usage.
Sectors Adopting This
- Self-care Industry
- Companies that focus on providing self-care products can benefit from captivating retail displays that provide aesthetically pleasing consumer experiences.
- Retail Industry
- Conventional retail stores can boost their sales by integrating breathtaking, immersive displays that appeal to customers looking for unique entertaining moments while shopping.
- Advertising and Marketing Industry
- Creating visually appealing ads with real-life bathroom visuals and placing them in public spaces and shopping malls can attract consumer attention to self-care products and offerings.
