Created to showcase a jewelry range inspired by landscapes and relating the natural and the artificial, this innovative jewelry merchandising display is made from blocks of unvarnished wood and resembles a city skyline. Given the intricate, unique nature of the jewelry collection, a display was needed that spoke to the scale of the range and its varied inspirations.
Displayed in a way that highlights the jewelry as art, the wooden table is located in a spacious gallery that provides a space to imagine the products in relation to the individual consumer. The use of wood also implicates the feeling of a marketplace.
This intricate jewelry merchandising display also speaks to the so-called Etsy aesthetic, that is predicated on valuing small-batch, one-off pieces by local artisans.