Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Ravenswood Retail Wine Display Concept is Dark and Delightful

 - Mar 24, 2015
References: ravenswoodwinery & coroflot
This unique retail wine display for Ravenswood Winery products is a clever riff on the Sonoma County brand's dark themes. Created by graphic designer Ricky Cordero, the Ravenswood in-store display doubles as a case stacker to store and conceal excess stock efficiently, while it also features over-the-top details like that of cobwebs.

A larger display that invites customers to walk around and experience the whole thing, this display is effective in that it captures and holds one's attention based on its attention to detail.

The retail wine display is a refreshing take on whimsical in-store alcohol branding in that it doesn't involve a sports sponsorship or a celebrity endorsement, just a handful of clever references executed effectively.