This unique retail wine display for Ravenswood Winery products is a clever riff on the Sonoma County brand's dark themes. Created by graphic designer Ricky Cordero, the Ravenswood in-store display doubles as a case stacker to store and conceal excess stock efficiently, while it also features over-the-top details like that of cobwebs.
A larger display that invites customers to walk around and experience the whole thing, this display is effective in that it captures and holds one's attention based on its attention to detail.
The retail wine display is a refreshing take on whimsical in-store alcohol branding in that it doesn't involve a sports sponsorship or a celebrity endorsement, just a handful of clever references executed effectively.
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