In order to combat the rise in "faux car ownership" that's been spurred on by rentals, ridesharing and other facets of the sharing economy, car manufacturers are making a point to extend exclusive ownership services to those who buy or lease their vehicles.
While Chevrolet and Aston Martin are examples of brands that offer perks to enhance a driver's experience with a product on the road, Lexus and Lincoln Black are a few that offer something completely different with sophisticated lifestyle experiences centered around food and wine.
In order to make perks easily accessible to all customers, Ford introduced a system called 'FordPass' that gives drivers the chance to tap into concierge services, GPS navigators and more. This increases positive brand-to-consumer experiences, simply by offering a better way for the two to interact.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
