Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Subaru Dealership Offered Free Ski Passes to a Local Resort

 - Mar 8, 2016
References: cartersubaruballard
A Subaru dealership in Seattle, Washington, just wrapped up a promotion that provided customers with free ski passes to a local resort. These days, low prices are not enough to keep customers coming back to a particular dealership. As a result, many auto retailers are offering special perks that help to build consumer loyalty in unique ways.

Carter Subaru Ballard in Seattle recently ran a promotion that involved free passes to Stevens Pass ski resort for the 2015-2016 winter season. In addition to unlimited access to Stevens Pass, the promotion also included free skiing at 12 other resorts in the area. The promotion was available to anyone who purchased a new or pre-owned Subaru before February 29th, 2016. The Subaru dealership even offered a Learn-in-3 Guarantee beginner package for buyers who were not experienced skiers.

The idea behind the promotion was to foster consumer loyalty, while also demonstrating how Subaru vehicles can help consumers live out everyday adventures.