A Subaru dealership in Seattle, Washington, just wrapped up a promotion that provided customers with free ski passes to a local resort. These days, low prices are not enough to keep customers coming back to a particular dealership. As a result, many auto retailers are offering special perks that help to build consumer loyalty in unique ways.
Carter Subaru Ballard in Seattle recently ran a promotion that involved free passes to Stevens Pass ski resort for the 2015-2016 winter season. In addition to unlimited access to Stevens Pass, the promotion also included free skiing at 12 other resorts in the area. The promotion was available to anyone who purchased a new or pre-owned Subaru before February 29th, 2016. The Subaru dealership even offered a Learn-in-3 Guarantee beginner package for buyers who were not experienced skiers.
The idea behind the promotion was to foster consumer loyalty, while also demonstrating how Subaru vehicles can help consumers live out everyday adventures.
Why This Trend Is Growing
- Customer Loyalty Programs
- Auto retailers are offering special perks to build consumer loyalty in unique ways, such as providing free ski passes with vehicle purchases.
- Adventure-themed Promotions
- Dealerships are creating promotions that align with their target customers' interests, like offering free ski passes to showcase how their vehicles can help consumers live out everyday adventures.
- Partnerships with Local Businesses
- Dealerships are partnering with local resorts and businesses to offer exclusive perks, like free passes to ski resorts, as a way to attract and retain customers.
Industries Being Reshaped
- Automotive Retail
- Dealerships are using innovative promotions to differentiate themselves and build customer loyalty in the competitive automotive retail industry.
- Hospitality/tourism
- Dealerships are partnering with local resorts and businesses in the tourism industry to offer unique perks, like free ski passes, as a way to attract and retain customers.
- Outdoor Sports/recreation
- Dealerships are tapping into the outdoor sports and recreation industry by offering promotions that align with customers' interests, like free ski passes, to showcase how their vehicles can enhance these experiences.
