In an effort to keep customers happy while they wait for their car to be serviced, Big Two Toyota has added a built-in cafe to its dealership. With consumers looking for more than just low prices from their dealership, this cafe demonstrates how auto retailers can ensure repeat service.
'Cafe 1250' is a deli and internet cafe located inside the Big Two Toyota dealership in Chandler, Arizona. The cafe features an extensive menu that includes everything from cappuccinos to healthy salads. The cafe even sells fresh cookies baked in-house. Customers can also enjoy free WiFi or relax in the TV lounge while enjoying their meal. The idea is to give customers a comfortable place to unwind while their car is undergoing maintenance.
Cafe 1250 demonstrates how dealerships can create a more relaxing atmosphere that will keep customers coming back each time their car needs to be serviced.