For the lucky 24 customers who snatch up the 24 vehicles, the Aston Martin Vulcan Driver Experience Program is designed to enhance the ownership experience.
The program transports owners to Abu Dhabi where they'll work with Darren Turner to receive training on driving the track-only supercar.
Customers will receive extensive training on the vehicle before being brought to the track to ensure the full experience is curated accordingly. The Aston Martin Vulcan Driver Experience Program is designed to help owners make the most of their new vehicle in a way that's insightful and, above all, luxurious in nature.
The experience tied to the Vulcan enables a personalized feeling for each of the lucky owners and is three years in length.
Why This Trend Is Growing
- Track-only Supercar Ownership
- Disruptive innovation opportunity: Create new training programs for owners of track-only supercars to enhance their ownership experience and provide personalized instruction.
- Luxury Driving Experiences
- Disruptive innovation opportunity: Expand upon the concept of luxury driving experiences to include training, education, and exclusive access to high-end vehicles.
- Exclusive Driver Programs
- Disruptive innovation opportunity: Develop more exclusive driver programs for owners of limited-edition vehicles to enhance their ownership experience and create a stronger brand loyalty.
Industries Being Reshaped
- Automotive
- Disruptive innovation opportunity: Collaborate with manufacturers to offer specialized training programs and luxury driving experiences for high-end vehicles in the automotive industry.
- Hospitality
- Disruptive innovation opportunity: Create luxury driving experience packages that combine five-star accommodations, fine dining, and exclusive access to high-end vehicles for the hospitality industry.
- Sports and Recreation
- Disruptive innovation opportunity: Offer track days and driving experiences for customers in the sports and recreation industry who want to experience high-performance vehicles in a controlled environment.
