Artisanal Vodka Merchandising

Evgeniya Amelina's Grey Goose retail display embodies the vodka brands sleek and sophisticated aesthetic while referencing rustic elements. The liquor POS display is made up of stacked boxes -- featuring Grey Goose signage in both English and Russian -- and was designed to appeal to Moscow residents with an affinity for French vodka.

In addition to its rustic design details and sculptural construction, this Grey Goose retail display is also functional. It is an ideal storage space for a multitude of bottles that can easily be stacked on its supportive shelving platforms.

This elegant liquor display marries convenience with luxury. Exuding an elegant air, this retail display puts a contemporary spin on tradition and aims to appeal to the urban consumer.