Blocher Blocher designed the aesthetically pleasing visual merchandising display for the Rich & Royal store. Through the incorporation of Parisian details, the design team creates an elegant and immersive retail space that transports consumers across the globe.
The inspiration for this retail concept emerged from the recent Rich & Royal campaign that was photographed in Paris. Using the motto "Take me to Paris," this store's merchandising fuses romantic and edgy details. Using mannequins, warm color tones and glittery accents, the retailer's desired scene comes together in one cohesive environment.
The iconic Eiffel tower landmark is a dominant symbol throughout the boutique's merchandising display set-up. There are also additional accents of romantic street art pieces throughout the store. The overall concept gives visitors a serene feeling and provides Rich & Royal fans with an immersive shopping experience.