This podium-inspired vodka display is a topical means of engaging consumer's around the brand's new product range, Smirnoff Gold. The over-the-top retail display combines the glitz and glamour of bringing home gold with the elegance of the vodka brand.
Launched around the time of the Olympics, the merchandising effort appeals to all those enthralled by the international sporting spectacle. Designed by Mumbai-based agency the Faction, the dynamic vodka display is sure to catch the eye of busy consumers as they trot through the supermarket. The excessive gold contained in the design also does a lot in terms of elevating the status of the product itself.
Designed to engage even the passive Olympics viewer, this example of vodka merchandising speaks to the power of hyper-niche co-branding efforts.