This podium-inspired vodka display is a topical means of engaging consumer's around the brand's new product range, Smirnoff Gold. The over-the-top retail display combines the glitz and glamour of bringing home gold with the elegance of the vodka brand.
Launched around the time of the Olympics, the merchandising effort appeals to all those enthralled by the international sporting spectacle. Designed by Mumbai-based agency the Faction, the dynamic vodka display is sure to catch the eye of busy consumers as they trot through the supermarket. The excessive gold contained in the design also does a lot in terms of elevating the status of the product itself.
Designed to engage even the passive Olympics viewer, this example of vodka merchandising speaks to the power of hyper-niche co-branding efforts.
Podium-Inspired Vodka Displays
More Stats +/-
Interactive Whiskey Architecture
Interstellar Rum Displays
Rainforest Beer Merchandising
Vodka Concept Stores
Globe-Inspired Beer Displays
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Vodka Display for Smirnoff is a Clever Nod to Olympic Gold
- By: Rebecca ByersSep 3, 2015