Belvedere Vodka has produced a special city-honoring vodka spirit that pays tribute to the city of Miami's beautiful landscape filled with sunny beaches and blue skies. Dubbed the 'Miami Edition,' the vodka bottle arrives in pink with a green label at the front center in neon decorative styles. Furthermore, the vodka comes in a 1.75-liter bottle.
The 'Miami Edition' vodka bottle comes attached with a video campaign that consists of known figures, including basketball player JR Smith and skateboarders Ishod Wair and Sean Malto. The video is directed by Atiba Jefferson, and we see JR Smith host Ishod Wair and Sean Malto at an all-pink bar. JR Smith also displays the 'Miami Edition' vodka in a new and exclusive bottle design that features a faint matte pink casing with palm trees and a mansion design on the front center.
Image Credit: Belvedere Vodka
Key Themes Behind This Trend
- City-themed Spirits
- Opportunity for liquor companies to create city-specific spirits that pay tribute to local features.
- Neon Branding
- The use of bright and bold neon colors in branding could create more attention-grabbing bottle designs.
- Celebrity-endorsed Campaigns
- Collaborating with well-known figures to promote a product can create buzz and increase consumer interest.
Where This Applies
- Liquor
- Liquor companies can create city-specific spirits that pay homage to each city's unique features and landmarks.
- Packaging
- Branding and packaging companies can capitalize on the trend of using bright neon colors in their designs.
- Marketing
- Marketing agencies can help brands leverage the power of celebrity endorsements to reach a wider audience.
