Egyptian designer Amr Ali conceived this store merchandising fixture for P & G. Showcasing the brand's versatile range of self and home care goods -- from Head & Shoulders shampoos to feminine hygiene products by Always -- this store set-up appeals to a family-centric demographic.
Marketed to families with kids, this P & G store display is shaped to resemble a yellow school bus. In addition to self care and hygienic goods, this fixture also highlights the brand's laundry, home cleaning and diaper products. Suggesting that P & G is a source for all of one's back to school needs, this store merchandising project will appeal to moms with children who are heading back to school this fall.
Scholastic Store Merchandising
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