Egyptian designer Amr Ali conceived this store merchandising fixture for P & G. Showcasing the brand's versatile range of self and home care goods -- from Head & Shoulders shampoos to feminine hygiene products by Always -- this store set-up appeals to a family-centric demographic.
Marketed to families with kids, this P & G store display is shaped to resemble a yellow school bus. In addition to self care and hygienic goods, this fixture also highlights the brand's laundry, home cleaning and diaper products. Suggesting that P & G is a source for all of one's back to school needs, this store merchandising project will appeal to moms with children who are heading back to school this fall.
This Back to School Retail Display by P & G Targets Families
Jana Pijak — September 25, 2015 — Marketing