The New Biomega Store in Copenhagen Features a Stark Interior Design

 - Jun 9, 2015
References: biomega & superfuture
Biomega is a forward-thinking bike brand headquartered in rural Denmark. The innovative brand takes to the stereotypical minimalist design inspiration associated with Scandinavia in its first ever brick and mortar location. The understated retail space is largely white and features minimal fixtures and seemingly floating displays in a manner that symbolizes the country's dedication to eco-friendly execution in all realms.

Biomega's first store is a pristine relaxing haven along a particularly high traffic shopping street in the Danish capital.

Founded in 1998 by Jens Martin Skibsted and Elias Grove Nielson, Biomega is a bicycle brand synonymous with design-centric, high-quality products. The chic new Biomega boutique features a coffee shop, a showroom upstairs displaying the brand's latest show bikes and includes a basement workshop space.