This laid back wine retail display for La Merika brand is a playful reference to the seaside. The merchandising display by Napa-based Kathy Shinn is an elegant introduction of the product that uses the imagery of a compass and architecture of a lighthouse to convey the product's regal production methods and relaxing effect.
The unique wine retail display showcases the brand's full offering of two red and two white wines. The wooden structure is built to appear like a lighthouse and even boasts an all-seeing light at the top of the display.
Given that the wine is likely a product of California, the imagery used in the creation of the display speaks to a relaxing consumer experience for wine connoisseurs in need of a refreshing break.