This unique youthful pop-up in Omotesando Hills, Tokyo does a great job of communicating the lifestyle projected by the children's magazine. A largely whiteout space, the ANNIVERSARY MiLK Pop-up was conceived around the notion that life with children is generous and beautiful.
The flexible space is able to host events or workshops, while it also concisely sums up the brand's aesthetic. Designed by Kazunori Matsumura, the space is notably minimal in its style and tends to favor catering to children's whims in a more mature way than most, opting for a more refined feel.
The space features plenty of room for product display in a way that feels homey and laid back. The store features children's clothing and accessories and will exist for one year.