Drawing inspiration from Arcade fixtures, this vending machine retail display is designed for the Fendi shop at Harrod's department store. The eye-catching window display puts the luxury brand's covetable handbags behind glass and creates a vending machine retail concept that many would dream to see every day.
While this retail concept is artistic rather than real, it borrows from existing marketing strategies being adopted by both independent and established brands. Vending machine retail is no longer only synonymous with affordable snacks but is a way for retailers to sell a myriad of products including luxury liquors, clothes and accessories.
This retail display embraces the retail world's emerging vending machine fad and proves that luxury products will soon becoming more accessible to the masses.