Viu is an eyewear shop that has an extremely minimalist interior design, which allows a consumer's full focus to be on the glasses. Some walls are pure white brick that have nothing on them at all. Other walls are light brown and sectioned into rectangles, where each rectangle holds a single pair of glasses.
The walls that feature eyewear have a cluster of glasses in the center that span out towards the top, bottom and sides of the freestanding wall. However, the glasses do not reach the perimeter, but remain safely near the middle.
Other features of the eyewear shop include lab-like wooden tables that have mirrors on top and wooden stools for guests to admire their selections. Above the tables are low-hanging lights to illuminate the mirrors and guest reflections.