Tommy Cheung's Minute Maid dairy display is designed for the company's blended yogurt smoothie. The merchandising concept draws inspiration from the product's milk ingredients and features elements that resemble spilled liquid.
This eye-catching retail display features multiple elements including a large-scale grocery store booth along with smaller free-standing shelves that also merchandise Minute Maid's blended yogurt range. The concept even includes grocery shelf vignettes that immerse shoppers into a strategically branded space.
This whimsical dairy display illustrates Minute Maid's blend of fruit and milk ingredients and is suggestive of its products' bold flavors. In addition to featuring large scale milk bottle props, designer Tommy Cheung's concept also includes a dripping milk sticker that extends around his main kiosk. Overall, the retail display illustrates Minute Maid's brand message and catches the eye of passing shoppers.