As a store that carries an assortment of supplies for hobbies like knitting, sewing and crafting, it would be easy to get lost in the Pony Craft shop in India were it not so perfectly organized. Even though the store is neatly arranged by activity types, the feel of the store reminds visitors of their own home workshops or studios, rather than a store environment. Pony Craft even goes as far as to think of this new store as a charming "summer home."
Unlike a big craft store that favors long aisles and big displays that block natural light, this quaint store lets ample light in from a number of windows. Comfortable seating spots and areas to try out some of the merchandise are also factors that make this craft shop feel warm and welcoming.