From water-only bars to Christmas in August campaigns and Twitter-powered shopping games, the top September 2015 business ideas put a huge emphasis on creating experiential adventures to drive business.
In-store, littleBits, Samsung and Pirch are examples of retailers that are creating engaging displays and spaces for consumers to experience products before possibly taking them home.
To drive purchases, interaction is being fueled by fun events and loyalty programs that emphasize experiences. At the Topshop Playland pop-up shop, consumers on the street have the chance to play an arcade game that is hosted on the entire front of the store. In order to make these kinds of share-worthy experiences the kind that consumers can take home, Neutrogena created a print ad that proves the power of its makeup wipes, by allowing consumers to remove a model's cosmetics.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
