The Ballast Point Brewery recently unveiled a line of liquor-infused cocktails packaged in cans. While the idea of canned alcohol is not uncommon, this concept is one of few that provides actual liquor in a can. Traditionally cans are used only for beers, ciders and a few coolers.
The Ballast Point Brewery hopes to fill a gap in the market by providing consumers with frequently ordered bar cocktails. The four cocktail flavors include rum and coke, rum and ginger ale, gin and tonic and a bloody Mary.
Each can is a light color that presents a mellow and soothing aura. Each beverage is designed by the brewery to embody a unique flavor. For example the gin and tonic is created with fragrant Old Grove Gin and a house-made grapefruit cucumber tonic. These drinks cater to the cocktail consumers by eliminating the need to purchase separate mix.
Why This Trend Is Growing
- Liquor-infused Canned Cocktails
- The concept of providing actual liquor in a can is disrupting the traditional canned alcohol market.
- Customized Flavor Profiles
- Crafting unique flavors like Old Grove Gin and grapefruit cucumber tonic disrupts the standard cocktail experience.
- Streamlined Mixology
- Eliminating the need to buy separate mix disrupts the cocktail consumption process.
Industries Being Reshaped
- Alcoholic Beverages
- The alcoholic beverage industry can capitalize on the trend of liquor-infused canned cocktails.
- Packaging
- The packaging industry has an opportunity to create innovative can designs to cater to the customized flavor profiles of these cocktails.
- Convenience Retail
- Convenience stores and retailers can benefit from offering streamlined mixology solutions to their customers.
