The Ballast Point Brewery recently unveiled a line of liquor-infused cocktails packaged in cans. While the idea of canned alcohol is not uncommon, this concept is one of few that provides actual liquor in a can. Traditionally cans are used only for beers, ciders and a few coolers.
The Ballast Point Brewery hopes to fill a gap in the market by providing consumers with frequently ordered bar cocktails. The four cocktail flavors include rum and coke, rum and ginger ale, gin and tonic and a bloody Mary.
Each can is a light color that presents a mellow and soothing aura. Each beverage is designed by the brewery to embody a unique flavor. For example the gin and tonic is created with fragrant Old Grove Gin and a house-made grapefruit cucumber tonic. These drinks cater to the cocktail consumers by eliminating the need to purchase separate mix.
The Ballast Point Brewery Packaged Four Common Cocktails into Cans
1. Liquor-infused Canned Cocktails - The concept of providing actual liquor in a can is disrupting the traditional canned alcohol market.
2. Customized Flavor Profiles - Crafting unique flavors like Old Grove Gin and grapefruit cucumber tonic disrupts the standard cocktail experience.
3. Streamlined Mixology - Eliminating the need to buy separate mix disrupts the cocktail consumption process.
1. Alcoholic Beverages - The alcoholic beverage industry can capitalize on the trend of liquor-infused canned cocktails.
2. Packaging - The packaging industry has an opportunity to create innovative can designs to cater to the customized flavor profiles of these cocktails.
3. Convenience Retail - Convenience stores and retailers can benefit from offering streamlined mixology solutions to their customers.