The Ballast Point Brewery recently unveiled a line of liquor-infused cocktails packaged in cans. While the idea of canned alcohol is not uncommon, this concept is one of few that provides actual liquor in a can. Traditionally cans are used only for beers, ciders and a few coolers.
The Ballast Point Brewery hopes to fill a gap in the market by providing consumers with frequently ordered bar cocktails. The four cocktail flavors include rum and coke, rum and ginger ale, gin and tonic and a bloody Mary.
Each can is a light color that presents a mellow and soothing aura. Each beverage is designed by the brewery to embody a unique flavor. For example the gin and tonic is created with fragrant Old Grove Gin and a house-made grapefruit cucumber tonic. These drinks cater to the cocktail consumers by eliminating the need to purchase separate mix.
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