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Fruit-Flavored Canned Cocktails

Western Spirits Launches Malt Beverage Line 'Ten Ball Cocktails'

— August 18, 2021 — Lifestyle
Western Spirits has announced the launch of 'Ten Ball Cocktails,' a new line of canned, pre-mixed alcoholic beverages. These ready-to-sip cocktails are currently being offered in a variety of fruit-based flavors including Grape Smash, Mango Margarita, Tropical Bahama Mama, Watermelon Smash, and Spiked Lemonade.

Taking a different approach than many of its competitors, Ten Ball has decided to opt for bold branding akin to that of an energy drink. The launch of this new line of canned cocktails is also being accompanied by a multi-channel digital marketing strategy that crosses paid advertising with search and social tactics.

While there's no doubt that Ten Ball has entered a market crowded with dozens of ready-to-drink brands, Mike Glennon, Vice President of the Western Spirits Ready-To-Drink Sales division, believes the brand's "strongest differentiator" is its "expertise in flavoring."

Image Credit: Ten Ball Cocktails
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