Jim Bean is launching a pair of ready-to-drink bourbon-based cocktails as an alternative to beer that has the potential to be enjoyed during backyard barbecues, tailgates and other summer events. The Jim Beam Classic Highball is being introduced alongside the Jim Beam Ginger Highball, both of which combine Jim Beam Bourbon with a bubbly base—seltzer and ginger ale, respectively.
Inspired by the Highball cocktail, these canned beverages save people from having to mix their own Jim Beam Bourbon with ice and a carbonated beverage of choice. The light, balanced and refreshing canned cocktails come in at 5% ABV and can be purchased in slim cans as singles or packs.
For those who crave something different from beer yet find themselves intimidated by the idea of making their own cocktails, these convenient choices provide an easy drinking choice.