Jim Bean is launching a pair of ready-to-drink bourbon-based cocktails as an alternative to beer that has the potential to be enjoyed during backyard barbecues, tailgates and other summer events. The Jim Beam Classic Highball is being introduced alongside the Jim Beam Ginger Highball, both of which combine Jim Beam Bourbon with a bubbly base—seltzer and ginger ale, respectively.
Inspired by the Highball cocktail, these canned beverages save people from having to mix their own Jim Beam Bourbon with ice and a carbonated beverage of choice. The light, balanced and refreshing canned cocktails come in at 5% ABV and can be purchased in slim cans as singles or packs.
For those who crave something different from beer yet find themselves intimidated by the idea of making their own cocktails, these convenient choices provide an easy drinking choice.
What Makes This Trend Stand Out
- Bourbon-based Ready-to-drink Cocktails
- With the introduction of Jim Beam's canned cocktails, there is a growing demand for ready-to-drink cocktails made with high-quality spirits.
- Canned Cocktails for Outdoor Events
- Canned cocktails are becoming a trendy alternative to beer for outdoor events, providing convenience, portability, and high-quality flavor.
- Convenient and Intimidation-free Alcohol Choices
- Consumers are looking for convenient and easy drinking choices that don't require mixology skills or a lot of time to prepare.
Sectors Adopting This
- Alcoholic Beverages
- The Alcoholic Beverages industry can take advantage of the growing demand for premium, convenient, and portable canned cocktails that offer an alternative to traditional beer options.
- Event Planning and Catering Services
- Event planning and catering services can leverage the trend of canned cocktails as an alternative to beer, providing unique and sophisticated beverage options to their clients.
- Packaging and Labeling
- The Packaging and Labeling industry can benefit from the rising demand for innovative and attractive packaging designs for canned cocktails, leveraging the power of branding and consumer appeal.
