It's not often that you can float through on a raft to pick up a burger from a fast food drive thru, but burger chain A&W recently made it possible thanks to a PR stunt turning the popular eatery into a floating restaurant.
Video footage posted onto the company's Facebook page showcases dozens of foodies visiting a man-made A&W barge to receive free Teen Burgers. The barge was small in size and decorated to look like a miniature A&W establishment floating along the Penticton River Channel in Penticton, British Columbia. Popular commercial personality 'trainee Ryan' floated alongside the barge on a tube handing out free Teen Burgers to fellow rafters and sharing witty commentary. The publicity stunt video has since gone viral with up to 1.1 million views in just a few short days.
What's Driving This Trend
- Floating Fast Food
- There is a trend of fast food brands experimenting with unique and unconventional dining experiences.
- Water Accessible Drive Thru
- The concept of drive-thru restaurants accessible by water presents an opportunity for innovation and attracting new customers.
- PR Stunt Marketing
- Creative and attention-grabbing PR stunts can generate viral social media buzz for brands and increase brand awareness.
Who This Affects Most
- Fast Food Industry
- Fast food chains can explore innovative ways to create memorable dining experiences and engage customers beyond traditional restaurants.
- Hospitality Industry
- Hotels or resorts situated near bodies of water can consider offering unique dining experiences, like floating restaurants, to attract guests.
- Marketing Industry
- Marketing agencies can help businesses plan and execute creative PR stunts to generate buzz, reach a wider audience, and enhance brand visibility.
