In-N-Out's Fry Boat Pool Float Reminds of Signature Packaging
Laura McQuarrie — June 7, 2021 — Art & Design
References: thedieline
In-N-Out is expanding its range of merchandise with a brand-new summer essential, the Fry Boat Pool Float, that reminds us of its classic fry packaging. The six-foot-long pool float is topped with writing like "Fresh Potatoes" and details about how the potatoes are peeled and diced, then cooked in 100% sunflower oil. Just like the packaging that's shared at the chain, the pool float also includes a Bible verse.
While pool floats become popular year after year with the arrival of the warm weather, this summer promises to be an especially hot one for pool floats, as people will be finding themselves spending more time enjoying home backyards and local beaches versus traveling over the summer months.
While pool floats become popular year after year with the arrival of the warm weather, this summer promises to be an especially hot one for pool floats, as people will be finding themselves spending more time enjoying home backyards and local beaches versus traveling over the summer months.
Trend Themes
1. Food-themed Pool Floats - Expanding pool floats into food-themed designs, like In-N-Out's Fry Boat Pool Float, offers a unique opportunity for companies to tap into the summer leisure market.
2. Branded Merchandise Expansion - Expanding merchandise lines, as seen with In-N-Out's Fry Boat Pool Float, can create more revenue streams for companies with strong brand recognition.
3. Summer Staycation Necessities - As people spend more time at home during the summer, companies can cater to this market with leisure products such as pool floats like the In-N-Out Fry Boat Pool Float.
Industry Implications
1. Fast Food Chains - Fast food chains, such as In-N-Out, can expand their merchandise lines to offer new and unique products like their Fry Boat Pool Float.
2. Leisure Product Manufacturing - Leisure product manufacturers can capitalize on the growing demand for unique pool floats like the In-N-Out Fry Boat Pool Float.
3. Branding and Marketing Agencies - Branding and marketing agencies can help companies with established brand recognition, like In-N-Out, to create and promote new merchandise lines like their Fry Boat Pool Float.
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