The May 2021 life trends cover a diverse range of products and services that make life more convenient in one way or another. There is a particular focus on accessible wellness-promoting products that empower consumers to take time for themselves to reset and recharge.
The 'Anecdote Candle' collection extends on the wellness aspect with a series of calming scented candles. The collection includes such fragrances as mint and eucalyptus and French roast and coconut. During a challenging year, these candles offer a safe haven of cozy comfort.
A more kid-centric example comes in the form of the fuzzy 'Pillow Cubs' pillow. The side-sleeper pillow comes in four anthropomorphic character-based designs and works as a fun toy by day and a supportive foam pillow by night.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
