With the pandemic dragging on from months to years, innovative consultancy R/GA New York now offers office-scented candles under the name Eau D'Office that draw on the nostalgia of pre-pandemic office ambiance. Contrary to the typically sweet and soothing scents of scented candles, these unique office-scented candles capture the musk of a bustling workplace to provoke positive memories of a pre-pandemic working environment in consumers.
The scents are modeled directly after R/GA's Hudson Yard's cushy headquarters in New York. Eau D'Office office-scented candles currently come in six storied scents: Thursday Happy Hour on a High Table, Sushi Thursday at a Café, Room 12F.1 after a 6-hour Workshop, Afternoon Rush at the Coffee Bar, Warm 96-page Deck Left on the Printer, and Breakfast Leftovers in Edit Suite 1.
Image Credit: Eau' D'Office
What's Driving This Trend
- Nostalgia Marketing
- There is an opportunity for brands to create scents that tap into consumers' nostalgia and remind them of pre-pandemic experiences.
- Workplace Accessories
- There is an opportunity for companies to create unique workplace accessories that remind consumers of in-person work experiences, such as scented candles that capture the musk of a bustling workplace.
- Sensory Branding
- There is an opportunity for brands to explore sensory branding, such as creating unique scents that align with their brand image and messaging.
Who This Affects Most
- Home Decor
- The home decor industry could capitalize on the trend by creating products that evoke a sense of nostalgia for pre-pandemic experiences, such as scented candles inspired by the workplace.
- Office Supplies
- The office supplies industry can create workplace-inspired products, such as scented candles, to help individuals establish a comfortable work environment at home.
- Branding and Marketing
- The branding and marketing industry can develop sensory branding strategies that leverage scents to create brand recognition and cultivate consumer emotions and memories.
