What is the trend of nostalgia marketing?

There is an opportunity for brands to create scents that tap into consumers' nostalgia and remind them of pre-pandemic experiences.

What is the trend of workplace accessories?

There is an opportunity for companies to create unique workplace accessories that remind consumers of in-person work experiences, such as scented candles that capture the musk of a bustling workplace.

What is the trend of sensory branding?

There is an opportunity for brands to explore sensory branding, such as creating unique scents that align with their brand image and messaging.

What are the implications for the home decor industry?

The home decor industry could capitalize on the trend by creating products that evoke a sense of nostalgia for pre-pandemic experiences, such as scented candles inspired by the workplace.

What are the implications for the office supplies industry?

The office supplies industry can create workplace-inspired products, such as scented candles, to help individuals establish a comfortable work environment at home.

What are the implications for the branding and marketing industry?

The branding and marketing industry can develop sensory branding strategies that leverage scents to create brand recognition and cultivate consumer emotions and memories.

Office-Scented Candles : office-scented candles

The Eau D'Office Scented Candles Deliver a Pre-Pandemic Nostalgia

Josh Thompson-Persaud — April 16, 2021 — Art & Design

References: instagram & fastcompany

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With the pandemic dragging on from months to years, innovative consultancy R/GA New York now offers office-scented candles under the name Eau D'Office that draw on the nostalgia of pre-pandemic office ambiance. Contrary to the typically sweet and soothing scents of scented candles, these unique office-scented candles capture the musk of a bustling workplace to provoke positive memories of a pre-pandemic working environment in consumers.

The scents are modeled directly after R/GA's Hudson Yard's cushy headquarters in New York. Eau D'Office office-scented candles currently come in six storied scents: Thursday Happy Hour on a High Table, Sushi Thursday at a Café, Room 12F.1 after a 6-hour Workshop, Afternoon Rush at the Coffee Bar, Warm 96-page Deck Left on the Printer, and Breakfast Leftovers in Edit Suite 1.

Image Credit: Eau' D'Office

Trend Themes

Nostalgia Marketing — There is an opportunity for brands to create scents that tap into consumers' nostalgia and remind them of pre-pandemic experiences.
Workplace Accessories — There is an opportunity for companies to create unique workplace accessories that remind consumers of in-person work experiences, such as scented candles that capture the musk of a bustling workplace.
Sensory Branding — There is an opportunity for brands to explore sensory branding, such as creating unique scents that align with their brand image and messaging.

Industry Implications

Home Decor — The home decor industry could capitalize on the trend by creating products that evoke a sense of nostalgia for pre-pandemic experiences, such as scented candles inspired by the workplace.
Office Supplies — The office supplies industry can create workplace-inspired products, such as scented candles, to help individuals establish a comfortable work environment at home.
Branding and Marketing — The branding and marketing industry can develop sensory branding strategies that leverage scents to create brand recognition and cultivate consumer emotions and memories.

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