The D.S. & DURGA x Jupiter Pasta Water candle has been created in collaboration between the high-end perfume and home scent brand with the Italian New York restaurant. The candle captures an unexpected aromatic experience -- the scent of boiling water cooking pasta -- with top notes of saline water along with semolina wheat heart notes and base notes kept a chef's secret. The candle will evoke the simple yet distinct aroma of preparing pasta in the kitchen and could incite cravings for pasta.
The D.S. & DURGA x Jupiter Pasta Water candle is available now for $70 and maintains a 100% vegan-friendly profile with the best-quality aromatics in the mix. The candle also maintains a formula that's phthalate and paraben-free.
What Makes This Trend Stand Out
- Aromatic Candles
- The trend of creating scented candles that evoke specific experiences, like cooking or nature, opens up opportunities for new fragrance combinations and collaborations.
- Food-themed Home Scents
- The trend of bringing food aromas into the home, like pasta water or baked goods, creates new markets for home fragrance products and partnerships with food brands.
- Vegan-friendly Home Scents
- As sustainability becomes more important to consumers, the trend of creating vegan-friendly and chemical-free home scent products offers opportunities for eco-friendly fragrance brands to expand their offerings.
Sectors Adopting This
- Home Fragrance
- The home fragrance industry can innovate by incorporating food-themed and plant-based scents, like pasta water, into their product lines.
- Restaurant
- Restaurants can collaborate with fragrance brands to create scents that evoke their signature dishes and offer them as a retail product, like the D.S. & DURGA x Jupiter collaboration.
- Food Industry
- Food brands can partner with fragrance companies to create home scents that evoke their products and offer them as a promotional item or retail product.
