Creative agency WorkInProgress creates the new Low Hanging Fruit candle, which is a novelty product marking its 30th candle. It is meant to smell like a blend of fig with floral earthy notes of black currant. Additionally, all of the proceeds from the candle will be directed to a Denver Ad School scolarship.
The product is described as“If you’ve been thinking of pitching a product-scented candle for your client, you’re not alone. Every year, thousands of very creative people reach for the same low-hanging fruit. But when so many candles are selling their scents for the fleeting validation of a press release, here is a candle to inspire you to do better. One that gently caresses your olfactory receptors and whispers, ‘it’s been done.’”
Image Credit: Low Hanging Fruit
What's Driving This Trend
- Novelty Candles
- A trend towards creating candles with unique scents and concepts to capture consumer attention.
- Charitable Products
- A trend towards creating products that not only benefit the consumer, but also donate proceeds to charitable causes.
- Eco-friendly Candles
- A trend towards creating candles that are environmentally sustainable and made with natural materials.
Who This Affects Most
- Home Goods
- Opportunity for home goods companies to create unique and environmentally sustainable candle products.
- Marketing Agencies
- Opportunity for marketing agencies to create novelty candle products to promote client brands.
- Charitable Organizations
- Opportunity for charitable organizations to partner with candle companies to create products that donate proceeds to important causes.
