Playing off the popularity of ephemeral and urgency-creating platforms like Snapchat, this shopping deals app offers personalized bargains to users -- who only have 60 seconds to take advantage of them. The Benjamin app is currently in public beta, but focuses only on the deals that matter most to individualized consumers.
Perfect for online enthusiasts and impulse shoppers, the deals app marries a social media-like interface with discounts from brand partners. If part of the appeal of a sale is the limited timing that accompanies it and the fear of missing out on the part of the consumer, then Benjamin takes things to new heights with their 60 second limit.
This contemporary outlook also feeds into the instant gratification many want to feel.