Just in case a magazine subscription is too tame, start-up company Battlbox delivers crates of hardcore tools, supplies and weapons to its survivalist subscribers' doorsteps each month.
The first Battlbox, aptly named 'Mission 1,' includes military issue can-openers, a signal mirror, an emergency blanket and Bear Grylls waterproof fire starters in the basic edition. Subscribe to the next level of Battlbox, the 'Advanced Box' and you'll also get a survival manual, a military marching compass and a three-mode 300 lumen flashlight. The coveted 'Pro Plus Box' contains the "Knife of the Month," which for the starter kit is the Kershaw Cryo II Blackwash. This seems like everything a serious survivalist could ever dream of. But Battlbox delivers a new Mission Box each month, packed with gadgets to help survive shark attacks, hurricanes or even the end of the world.
Battlbox is riding the wave of two current consumer interests: the fascination with survivalist, apocalyptic shows like Naked and Afraid or The Walking Dead and the success of subscription services like Dollar Shave Club. Battlbox is one of the more extreme examples of the increasing popularity of monthly home deliveries.
Why This Trend Is Growing
- Extreme Survivalist Kits
- Disruptive innovation opportunity: Develop a subscription-based service that delivers advanced survival tools and supplies to avid survivalists.
- Subscription Box Services
- Disruptive innovation opportunity: Create a monthly home delivery service that caters to niche interests or hobbies, such as outdoor gear, collectibles, or DIY projects.
- Apocalyptic-themed Entertainment
- Disruptive innovation opportunity: Develop immersive and interactive experiences that allow individuals to engage with apocalyptic scenarios, such as virtual reality escape rooms or augmented reality survival games.
Industries Being Reshaped
- Outdoor Gear and Survival Equipment
- Disruptive innovation opportunity: Introduce innovative and multifunctional survival tools and equipment that cater to the needs of outdoor enthusiasts and survivalists.
- E-commerce and Subscription Services
- Disruptive innovation opportunity: Utilize technology to streamline the subscription box model or offer personalized subscription services based on individual preferences and interests.
- Entertainment and Media
- Disruptive innovation opportunity: Develop new forms of apocalyptic-themed entertainment, such as interactive TV shows, immersive movies, or gamified storytelling experiences that engage audiences in post-apocalyptic narratives.
