Postnatal Subscription Boxes

Mombox Provides 12 Months of Support for New Moms

Mombox makes subscription-based monthly kits to support new mothers as they navigate new challenges such as breastfeeding. The D2C company is introducing the world's first 12-month postnatal subscription box, which offers postpartum support at home and on-demand after a child is born.

Kate Westervelt, Mombox founder and CEO, says "after receiving countless requests for continued support we decided it was time to create a program centered around mom's well-being across the first full year of motherhood." Each monthly box is based on a science-backed, stage-based curriculum and the contents of each are created to support all of a mom's post-birth needs from mood and beauty to intimacy and sleep. These kits help to improve the postpartum experience and help new moms get the care they need.

Postnatal Subscription Boxes
Subscription-based monthly kits to support new mothers.
12-month Postnatal Support
Introducing the world's first 12-month postnatal subscription box, which offers postpartum support at home and on-demand after a child is born.
Science-backed Stage-based Curriculum
Each monthly box is based on a science-backed, stage-based curriculum and the contents of each are created to support all of a mom's post-birth needs from mood and beauty to intimacy and sleep.

Sectors Adopting This

D2C Subscription Services
Subscription-based businesses can explore creating products or services centered around personalization and supporting individuals through difficult life stages.
Maternity and Childcare Industry
Existing maternity and childcare companies can partner with subscription-based businesses to offer their products or services as part of a comprehensive postpartum support package.
Telehealth Solutions
Companies that specialize in delivering healthcare remotely can adapt their services to focus on supporting new mothers in their postpartum journeys with virtual consultations and resources.
SCORE
5.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 82%
Freshness 11%