Groupon India Becomes Nearbuy in an Effort to Grow its Mobile Market

Groupon India recently announced that it will be renamed 'Nearbuy' as part of a marketing effort that focuses on the brand's mobile business efforts. Recognizing that most of its sales come from mobile devices, Groupon India wanted to transform its brand identity to one that better reflects its money-saving values.

In addition to saving users money on dinners, beauty treatments and other products, Groupon is also a staple in over 48 countries. Zoning in on 60 percent of its consumers -- mobile users -- the company's 'Nearbuy' rebranding aims to make this demographic's experience on its site more memorable.

In addition to access from everyday users, the brand hopes to "connect buyers with deals in their localities" and to ultimately grow its business to greater heights.