Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Online Retailer is Changing the Way Consumers Buy Flowers

Farmgirl Flowers is an online retailer that is working to change the way consumers buy flowers in the San Francisco area. Traditionally, most consumers have turned to brick-and-motor retail outlets in order to choose their floral arrangements. Famgirl Flowers has taken the flower buying experience online by using social media to understand customer needs and preferences.

Unlike most floral retailers, Farmgirl Flowers does not have a physical storefront. Instead the company leverages the power of Facebook and Instagram to build its customer base. The company interacts with customers via these social media channels to poll seasonal preferences and design custom arrangements. The company thus builds customer relationships virtually, rather than in-store.

Famgirl Flowers is ultimately changing the experience of buying flowers by taking it out of the store. Now consumers have the ease of using social media to interact with brands and customize their shopping experience.