With Valentine's Day around the corner, Farmgirl Flowers recently announced the launch of its highly anticipated Valentine's collection, which boasts a line of bright, bold, mood-boosting color palettes inspired by the fashion runways. Showstopping bouquets start at $79 and are filled with the freshest seasonal flowers sourced from Farmgirl Flowers’ network of farm partners in the U.S., Ecuador and Columbia.
As the only large-scale, female-founded, and predominantly women-run e-commerce flower company, Farmgirl Flowers is dedicated to creating stunning bouquets that the employees would want to receive themselves. Some noteworthy bouquets include the Love Spelled, The Minimalist, Love Succs, and Va Va Bloom.
The Vase Vase Baby is available in three sizes – Mini ($79), Midi ($99) and Maxi ($129) / Haute Date ($179). The Burlap wrapped bouquet is also available in three sizes – Just Right ($79), Big Love ($99), and Fancy Pants XL ($129). Consumers can order online.
Key Themes Behind This Trend
- Valentine's Bouquet Trends
- The use of bold, bright, mood-boosting color palettes in Valentine's bouquets, inspired by fashion runways, creates an opportunity for florists to offer unique and trendy bouquets.
- E-commerce Expansion
- The female-founded, predominantly women-run e-commerce flower sector has an opportunity to expand its reach and market share by offering unique floral designs.
- Sustainable Sourcing
- Floral businesses that source their flowers from sustainable and environmentally conscious partners have an opportunity to appeal to conscientious consumers.
Where This Applies
- Floral Industry
- The floral industry has an opportunity to incorporate the latest fashion trends into their floral designs, and meet the changing demands and preferences of consumers.
- E-commerce Industry
- E-commerce retailers can capitalize on the trend towards sustainably sourced flowers, by partnering with ethical flower suppliers and providing environmentally responsible packaging.
- Fashion Industry
- The latest runways trends can be translated into unique and innovative floral designs by florists that cater to this industry.
