Luz Flora is reinventing the traditional concept of floral delivery with premium stems that are easy to take care of and appreciate. The flowers are harvested mainly by skilled female caretakers in the depths of the Andes Mountains in Ecuador and there are several ways to order from Luz Flora, including options like the Stellar Classic, Constellation Spray, Royal Victorian and the Motif line. Orders come wrapped within a biodegradable bag with an extra stem to offset potential breakages during the process of transportation.
The idea for Luz Flora came out of the pandemic and as founder Macarena Luz Bianchi describes, "The simple act of both sending and receiving flowers has the ability to completely turn around someone's day which is why we wanted to ensure that we create arrangements that are of the highest level, bringing continued vitality and joy to people during some of the most significant moments of their lives."
What's Driving This Trend
- Premium Floral Delivery
- The concept of floral delivery services is evolving as companies like Luz Flora are providing premium, low-maintenance flower arrangements that are easy to appreciate.
- Sustainable Packaging
- Companies like Luz Flora are using biodegradable bags and offsetting potential breakages during transportation, indicating a trend towards more sustainable packaging in the floral industry.
- Female Empowerment in Floral Industry
- Luz Flora's flowers are mainly harvested by skilled female caretakers in the Andes Mountains, indicating a growing trend towards empowering women in the floral industry.
Who This Affects Most
- Floral Delivery Services
- Companies in the floral delivery industry have an opportunity to innovate by offering premium, low-maintenance flower arrangements that are easy to take care of and appreciate.
- Packaging Industry
- As sustainable packaging becomes more important, the packaging industry has a chance to develop more eco-friendly options that can be used by companies like Luz Flora.
- Floral Industry
- There is an opportunity to further empower women in the floral industry, as companies like Luz Flora are employing more female caretakers and showcasing their importance in the supply chain.
