This Craft Brewery Beer is Branded with the Iconic Wheaties Logo

 - Aug 14, 2015
References: blog.generalmills & adweek
Minneapolis-based craft brewery Fulton has teamed up with cereal food giant General Mills to create a brand new wheat beer inspired by the Wheaties brand of cereal.

It's being called 'HefeWheaties' and is named after the South German styled type of wheat beer known as Hefeweizen, which can be recognized for its high wheat content and light hop taste. The beer itself doesn't contain any actual Wheaties cereal, but the two do share the same main ingredient of wheat. The reason the collaboration sprung up was due to mutual connections that existed between the owners of Fulton Brewery and several key employees of General Mills.

Soon, 'HefeWheaties' will be made available in four packs of 16-ounce tall cans, but only for a limited time, and even then only in the state of Minnesota.