Partake Brewing, a Calgary, Canada-based brewery that specializes in high-quality non-alcoholic beers, has launched a delicious new wheat beer in the Hefeweizen style that offers all the flavor profile of a good Hefeweizen with none of the alcohol, not to mention very low calories.
Coming in at only 15 calories, Partake Brewing's alcohol-free Hefeweizen wheat beer is ideally designed to be responsibly enjoyed in the warmer summer months, which is when wheat beers traditionally explode in popularity and adoption.
Given that Partake Brewing already offers a number of low-calorie, non-alcoholic beers across the IPA, blonde, gose, dark, red and other categories, it is perhaps no surprise that the company has applied its expertise to the highly accessible and summer-friendly Hefeweizen wheat beer format.
Image Credit: Partake Brewing
Why This Trend Is Growing
- Non-alcoholic Wheat Beers
- The growing demand for non-alcoholic and low-calorie beer is creating an opportunity for breweries to expand their product lines and cater to health-conscious consumers.
- Summer-friendly Beers
- Breweries can create new beer styles or adapt existing ones to be more accessible and appealing to consumers during the warmer months of the year.
- Low-calorie Alcoholic Beverages
- The trend towards healthier lifestyles and reduced calorie intake is motivating breweries to create more low-calorie versions of traditional alcoholic drinks.
Industries Being Reshaped
- Brewing Industry
- Breweries can capitalize on the growth of non-alcoholic beer by producing innovative and flavorful versions of these products.
- Health and Wellness Industry
- The trend towards healthier lifestyles is creating a demand for low-calorie and non-alcoholic beverages, providing an opportunity for companies to develop and market these products.
- Hospitality Industry
- Hotels, bars and restaurants can cater to health-conscious consumers by expanding their menu offerings to include non-alcoholic and low-calorie beer options.
