The prospect of finding delicious food is usually what draws people towards a food bazaar, but this food court in Thailand appeals to more than one of the senses with its unique design.
The Thai shopping mall food court was styled to be "contemporary Chinese chic," taking inspiration from the feeling of being in a Chinatown market. The aesthetics of the market in the Phuket Jungceylon shopping mall are reflective of the influence Chinese culture has had on the city of Phuket, with regard to food, tourism and attractions.
With dark surfaces, neon lights and an eclectic mix of chairs, tables and vendors, being inside the market feels more like being outside on the streets of a bustling city filled with community and culture.
Key Themes Behind This Trend
- Eclectic Asian Eateries
- Creating unique and immersive dining experiences based on cultural themes and aesthetics.
- Contemporary Chinese Chic
- Using Chinese cultural influences in modern and unconventional ways in design, fashion and cuisine.
- Multi-sensory Food Bazaars
- Incorporating a variety of sensory experiences beyond taste into food court and market designs.
Where This Applies
- Hospitality
- Introducing immersive cultural dining experiences to hotel guests and restaurant patrons.
- Interior Design
- Creating unconventional and culturally-inspired interior designs for commercial and residential spaces.
- Tourism
- Designing and building culturally authentic attractions and experiences to increase tourism revenue.
