The Kindo children's boutique designed by Anagrama creates a sense of play combined with the world of fashion. The boutique store was designed to incorporate the theme of a maze. The entire store is a giant beaded maze that is decorated with splashes of pastel colors against pure white walls.
The idea for this playful store is to lead both children and adults on an adventurous trip around the store. By turning shopping into a game, it allows parents to ensure their children are entertained and do not become bored or grumpy.
The Kindo store is filled with massive geometric hangers that project the idea of a playground rather than a fashion-forward boutique. The hangers weave through the store and act as a guide to show guests the portion of the store they should visit next.